Top 5 Lolita Fashion Stores in Tokyo
There are many reasons why one would become interested in Japan and want to go to Tokyo, one of those reasons may be fashion! Japanese fashion is truly amazing and there are many styles that were born in Japan. One of these, for example, is the popular style known as ‘Lolita Style’. The style is said to be inspired by English children’s clothes from the victorian period. Since it came about it has been developed into different forms of Lolita, such as ‘Gothic Lolita’! There are many shops in Tokyo, particularly in Harajuku, that sell amazing Lolita fashion for a reasonable price! If you love Lolita fashion and you’re planning to go to Tokyo, here are 5 shops you HAVE to go to!
1. Swankiss, Shibuya 109
Swankiss shoes 
Swankiss example outfit
Swankiss’ concept is to create Lolita fashion that can be worn everyday. This means that you can still wear super cute Lolita fashion on the days when you don’t feel like wearing a full Lolita outfit with a dress and accessories! The shop sells a range of clothes such as skirts, tops, jumpers and more! Many have labeled this shop as being a ‘neo-lolita’ style shop due to it creating everyday clothes with a Lolita twist!
Not only that, but the shop also sells many accessories to go with Lolita outfits too. Such as shoes, bags, hats, hair accessories etc! The shop and it’s concept is very interesting and is a great place to pick up some super ‘Kawaii’ clothes! If you like Lolita fashion and you’re going shopping in Tokyo, I’d highly recommend checking out Swankiss in Shibuya 109!
Address
Shibuya109 3F, 2 chome-29-1, Dogenzaka, Shibuya City 150-0043
Access
Take the JR Yamanote Line to Shibuya Station
Hours
10:00AM – 9:00PM daily
Price
$$ – $$$
Website
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2. Milk, Harajuku
New Jumper collection 
Milk window display
Milk is a shop in Harajuku that sells Lolita fashion. As you can see from the window display, they love to create new and unique Lolita fashion and their concept is to try and get away from the traditional idea of what ‘Lolita style’ is, so that more people can enjoy wearing Lolita fashion. Despite this, they have still kept the basic concept of Lolita style through the floral patterns, frills and dresses. Although they have a lot of clothes on sale that are pink and light colored, they have started to create Lolita fashion in browns and more neutral colors which is nice to see.
The shop itself is also decorated super cute and the staff are super friendly. The shop has a kind of ’boutique’ vibe as it is quite small and new. This is nice as you can ask the staff for advice and have a better shopping experience compared to much larger Lolita stores! So if you want to find some unique Lolita clothes in Tokyo, Milk is definitely a great place to start!
Address
6-29-3 Jingumae, Shibuya City, Tokyo 150-0001
Access
Take the JR Yamanote Line to Harajuku Station
Hours
11:00AM – 8:00PM daily
Price
$$$
Website
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3. SERAPHIM, Kunitachi
lolita dresses in multiple colors 
Black lolita dress
Seraphim is a Lolita fashion shop in Kunitachi. Their concept is to create Lolita fashion that is as close to authentic victorian English clothes as possible! This means that most of the dresses come in dark colors such as black, brown and dark green. Due to this, this would be a great place for someone who loves the ‘Gothic Lolita’ style to go to! Most of the dresses are made to look quite simple but with some lace accents. The clothes are very pretty and have a great fit! These dresses are great to quickly put on if you don’t have time to get properly ready and you will still look amazing.
The shop also sells tons of authentic victorian accessories such as broaches, bracelets, necklaces and much more! If you love kawaii, pink, Harajuku style Lolita fashion then this probably isn’t the place for you. However if you want to wear authentic victorian fashion, you HAVE to go to this shop!
Address
1 Chome-14-38 Naka, Kunitachi, Tokyo 186-0004
Access
Take the JR Chuo Line to Kunitachi Station
Hours
Closed: Tue/Thur/Sun. Open: 1:00PM – 7:00PM Mon/Wed/Fri/Sat
Price
$$-$$$
Website
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4. RoseMarie seoir, Harajuku
Example of full outfit from the store 
Some Lolita dresses on sale
This Lolita store is located in LaForet, Harajuku and it sells some of the CUTEST Lolita fashion pieces ever! The dresses have tons of different patterns on such as cute dogs, fruit, angels and much more! The shop itself is also decorated beautifully so you can get some amazing photos of your outfit there! The shop’s concept is to make all their clothes pastel colored and as cute as possible. The website even says that the shop is “full of many pretty things that will make you look like a doll”.
The shop also sells amazing shoes, unique bags and other Lolita essentials to make you have the most cute and perfect Lolita outfit! If you love pastel colors and Lolita fashion…you have to go shopping at RoseMarie Seoir!
Address
1 Chome-11-6 Jingumae, Shibuya City, Tokyo 150-0001
Access
Take the JR Yamanote Line to Harajuku Station
Hours
11:00AM – 9:00PM daily
Price
$$
Website
http://syrup-tokyo.com/shop.html
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5. Baby, The Stars Shine Bright, Harajuku
Light pink dress on display 
Pattern dress on display
Baby, The Stars Shine Bright is a famous Lolita shop in Harajuku that is famous for selling traditional Lolita clothes that are very well made and come in all different colors and patterns! Most of the shops i’ve mentioned above sell Lolita clothing that can be worn everyday, however this Lolita clothing store mainly sells actual Lolita dresses and their accessories, rather than everyday clothes. Due to this, it is a great place for those wanting to buy some Lolita clothes for a special occasion or for a convention!
The staff in the shop are very helpful and can usually speak a bit of English (due to this shop being super popular with both Japanese and non-Japanese people alike), so you don’t have to worry about language if you want to ask the staff for advice! If you love Lolita fashion, definitely go and have a look in this shop to see if there is something you like there!
Address
6 Chome−29−3, , Jingumae, Shibuya City, Tokyo 150-0001
Access
Take the JR Yamanote Line to Harajuku Station
Hours
12:00AM – 8:00PM weekday. 11:00AM – 8:00PM weekend.
Price
$$$
Website
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