If you’re looking for afordable but cute fashion in Tokyo, WEGO is the place to head to! They have a wide range of clothes from ‘sporty’ fashion to more ‘feminine’ fashion. They also sell tons of accessories such as lollipop earings and food themed hair clips…all of which scream Japan!
LOCATIONS: WEGO have shops all over Japan, to check which is closest to you click here. PRICE: $
Similair to WEGO, SPINNS is a fashion store in Tokyo selling affordable cute clothes. Their clothes definitely have more of a ‘street fashion meets kawaii’ vibe with their combinations of sneakers and pink skirts etc. SPINNS also sells other items such as stickers and phone cases which are also super cute!
LOCATIONS: To find your nearest location, click HERE PRICE: $-$$
PUNYUS was founded by the famous comedian Watanabe Naomi. She wanted to make a fashion brand that was crazy, unique and made for everyone…and she did just that! All the clothes are colourful and very unique and are made to fit all sizes! It can be hard to find plus sized clothes in Tokyo but punyus has all the cute plus size clothes you need and more!
LOCATIONS: There are 3 stores in Tokyo, one in Shinjuku, Shibuya and Skytree Town. For more info click HERE. PRICE: $$
STYLENANDA is a korean fashion and cosmetics brand which has recently opened stores in Japan. The style is very modern but simple which gives it more of a mature feel. The cosmetics are also very good and cute. This shop is great for those who prefer simple colours and clothes.
WC has to be the most kawaii fashion store in Japan! They offer an array of cute pastel t-shirts and skirts along with cute accesories as well. On top of that the upstairs of there shop is the vintage section where they have turned vintage clothes into kawaii pastel fashion peices! If you’re in Tokyo, you have to check this store out!
LOCATION: Their main store is located on Takeshita Street, Harajuku. PRICE:$$
WHICH STORES DO YOU WANT TO GO TO? comment down below!! For more info on Japanese fashion stores, check out our instagram post HERE!