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The way new year is celebrated in Japan is very different to that of the west and includes many traditional activities and events. One of these activities is the purchasing of ‘fukubukuro’, or in English new year lucky bags. These are bags sold by shops that include tons of items, the contents of which are not known, for a set price. What you get for the price of the bag is always a massive bargain, usually amounting to you paying half or less of the price of the bag’s items! There are so many stores selling fukubukuro that it can be hard to know where to buy them from, that’s why we’ve created this list of 5 amazing must-buy fukubukuro that are on offer in Tokyo 2020/2021! This list will include anime, fashion and other merchandise lucky bags.

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1. Punyus Fukubukuro

Punyus is an amazing store that sells super unique clothes, all of which are designed by Japanese TV personality ‘Naomi Watanabe’. All clothes come in a range of sizes, suitable for fitting petite and plus size; this really is amazing for Japan! Their fukubukuro, that will be available for purchase from 13th of December 2020, includes 10 items and costs 10,000yen. The value of the bag’s contents is 30,000yen-40,000yen, so you really are getting an AMAZING bargain by buying this bag! As you can see from the image above, 1 item is guaranteed to be in the bag in either white or black which is super cute too!

Locations

Shibuya: 〒150-0043 Tokyo, Shibuya City, Dogenzaka, 2 Chome−29−1 6F SHIBUYA 109

Price

10,000yen

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2. Pokemon Center fukubukuro

The Pokemon Center’s fukubukuro is one of the best fukubukuros that you can buy in Tokyo. It is always full of amazing items including Pokemon plushies and other merchandise items. As you can see from the picture above, this year’s fukubukuro is guaranteed to include one of the 3 plushies pictures. Due to the popularity of these fukubukuro, they sell out very quickly and so many people queue up to buy them from the day of the release. So if you’re looking to get your hands on one, make sure you get down to the shop when they are put on sale.

Locations

Ikebukuro: 〒170-6002 Tokyo, Toshima City, Higashiikebukuro, 3 Chome−1−2 サンシャインシティ 専門店街アルパ2F

Price

20,000yen

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3. Animate Fukubukuro

Animate is one of Japan’s leading retailers of anime merchandise. This year, the store is teaming up with popular anime ‘Love Live!’ to bring out their Love Live fukubukuro! This fukubukuro is great for those of you who don’t want to spend a lot of money on fukubukuro but want to buy one. The lucky bag itself costs 2,750yen and includes 3 clear files and 3 key chains, you can choose which bag you want which will change what characters are included in the bag. A great bag fro anyone who is a fan of Love Live!

Locations

Shibuya: 〒150-0042 Tokyo, Shibuya City, Udagawacho, 31−2 渋谷BEAM 3F

Price

2,750yen

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4. Swankiss Fukubukuro

Swankiss is a fashion shop in Tokyo that sells Lolita and kawaii fashion. Their items are known for being quite expensive and high quality and so this bag is extremely good value for what you get. Another good thing about these fukubukuros is that Swankiss usually announce what is inside their lucky bags so you will be able to see what kind of items you will be getting your hands on. Although the bag is quite expensive compared to other bags, it is certainly worth the money for the items that you get.

Locations

Shibuya: 〒150-0043 Tokyo, Shibuya City, Dogenzaka, 2 Chome−29−1 Shibuya 109 3階

Price

20,000yen

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5. WEGO Fukubukuro

WEGO is an extremely popular fashion store in Tokyo for teen fashion. Their items are known for being cheap but extremely fashionable which is what makes it so popular for young people in Japan. If you’ve ever been shopping in Tokyo, you will know that WEGO is the place to go if you’re looking for teen fashion on a budget. You can get even more bargains by buying this lucky bag as the price of the bag is 5000yen-10,000yen but the value inside is a lot more. There are both female and male bags on offer.

Locations

Harajuku: 〒150-0001 Tokyo, Shibuya City, Jingumae, 1 Chome−19−19 ヒンメルブラウ 1F

Price

5,000yen – 10,000yen

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